Sales and Marketing

July 12, 2018 3:23 PM
“It’s not about us getting to them. It’s about them getting to us,” Daniel Darst, chief marketing officer for People’s United Bank, said of client marketing.
1 Min Read
June 19, 2018 2:55 PM
Author and Commonwealth Financial Chairman Joseph Deitch discusses how to gain a better understanding of yourself and your clients, and how to resolve differences.
1 Min Read
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October 31, 2016 2:19 PM
In an informal poll, the majority of banks and credit unions have made a definitive decision to no longer accept soft marketing dollars.
5 Min Read
By Laura J. Keller
September 15, 2016 2:44 PM
John Stump, once seen as the All-American Main Street banker, is now battling to restore the bank's reputation.
6 Min Read
July 29, 2016 1:37 PM
Don’t just say you do the right thing, show you do the right thing. Here’s how.
1 Min Read
July 22, 2016 2:01 PM
Attracting these clients is critical to sustaining and increasing market share.
1 Min Read
July 21, 2016 2:30 PM
A firm’s presence must be relevant and robust.
2 Min Read
July 7, 2016 1:04 PM
Don’t keep duplicating your efforts if they’re not paying dividends
4 Min Read