As a program manager at Citi Personal Wealth Management , Drue Anderson sees himself as an "advocate for greatness."

His advisors are so driven, he says, there's little he needs to do to motivate them. That's because he recruits advisors who want to be "exponentially more successful" and are not satisfied with the status quo. "They're looking to grow their business on a year-over-year basis," he says.

Nevertheless, Anderson makes sure he shares winning strategies and advisor success stories with his group of ber-achievers so that they "can reach levels of success that they may never have seen as attainable." His ultimate goal is to have "every financial advisor I partner with exceeding $1 million in production. I think that's an attainable long-term goal," he says. Anderson feeds off the energy of his advisors. "What really motivates me on a daily basis is knowing that I'm working with people who are not satisfied with the status quo," he say.

Anderson takes his role as an advocate seriously. He looks out for education and training opportunities, and coaches advisors through the practice management aspects of their business. He also helps them navigate challenging markets and organizational changes within the company, which have been numerous over the last few years.


Bank: Citibank
TPM: none
Location: New York
FAs manager oversees (12/31/12): 50
LBEs manager oversees (12/31/12): 0
Team production 2012: $26.7 million
Team production 2011: $22.8 million
Team AUM (12/2012): $4.2 billion
Team AUM (12/2011): $3.6 billion
Avg. production per rep: $614,000 (Estimate)
Years at bank: 11
Years in industry: 13
Age of program: not available
Sample of products: Managed accounts, Equities, Mutual funds
Do you decide what products are on the shelf? No

Related: The Top 20 Program Managers

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