America First Credit Union, the nation's seventh largest credit union, has moved its investment services program to CUSO Financial Services after several years with another provider, CUSO announced in a press release on Tuesday.
CUSO's technology systems, accessibility and success in growing investment programs factored prominently in the institution's decision to switch its broker-dealer, CUSO said.
In particular, the credit union was impressed with CUSO's software allowing customers to see their credit union balances and their investment portfolio on one screen through a single sign-on.
"It's efficient and seamless," Glen Olpin, senior vice president, treasurer and chief economist at America First, said in a statement. "Our overall goal is for our members to look to us first for their investments and CFS will help us do that."
As its new broker-dealer, CUSO will aim to help America First grow its investment program and expand technology offerings for its members, CUSO said.
America First's investment program is 25-years-old and has over 6,000 clients and more than $300 million in assets under management. It employs a program manager, 10 investment advisors and three unlicensed assistants.
America First, a federally chartered credit union headquartered in Ogden, Utah, has more than 700,000 members, almost $7 billion in assets and 110 branches in Utah and Nevada.
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