Cetera Financial Institutions announced a new technology offering on Wednesday called DataPak, which will enable banks and credit unions to more closely integrate their core operations and their wealth management services. Specifically, it will help financial institutions infuse customer data from their wealth management or brokerage operations into their broader business systems in order to help better measure program and client profitability, according to Cetera.

Integrating customers’ wealth management data into banks’ core systems has remained challenging in the past, Cetera said in its press release, since these systems operate separately.

“Cetera Financial Institutions’ turnkey wealth management service platform is a major driver for our clients’ growth and profitability, and we are thrilled to further enhance the value of the platform with our consolidated DataPak offering,” Sean Casey, director of business development for Cetera Financial Institutions, said in the release.

Cetera’s DataPak has helped Ionia, Mich.-based Independent Bank to function as a single point of contact for customers’ banking and wealth management needs, Julie Anderson, vice president of Independent, said in the release. “It helps us truly put our entire organization to work for our valued clients,” she said.

Cetera serves as the broker-dealer for about 600 financial institutions nationwide.

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