Cetera Financial Group has rolled out a new online tool that it says will help advisors at partner banks and credit unions improve and expand their relationships with clients.

The new Rightbridge technology employs a so-called "suggestion engine" that Cetera claims will aid advisors in uncovering opportunities within their books of business.

The new tool launched on Cetera advisor workstations after a pilot program involving 75 advisors throughout the country, the firm said.

Rightbridge employs business intelligence to identify "suggestions" for each client based on the client's financial and personal data, Cetera said. The suggestions appear on the advisor's dashboard daily, accompanied by action steps that Cetera says may lead to growth in their business and higher levels of client satisfaction.

"The suggestions used are needs-based in nature, depending on data provided, and not focused on specific products," said Catherine Bonneau, president and CEO of Cetera Financial Institutions. "They are meant to help a financial advisor identify a client's needs in order to begin a conversation with the intention to extend their relationship."

Rightbridge provides suggestions in 24 financial categories and prioritizes them on the basis of a continually updated account evaluation, according to Cetera.

The technology, which is designed by CapitalRock, employs a proprietary algorithm to identify new business development opportunities. In addition to prompting advisors with suggestions, the tool also provides them with talking points to elevate their conversations with clients.

"Cetera understands our vision of developing our rapport with Cetera as they continue to extend the cutting-edge benefits of this robust new tool to assist advisors throughout its network of firms," John Hyde, president and CEO of CapitalRock, said in a statement.

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