Fiserv is adding features to its platform for financial advisors.

The technology company, based in Brookfield, Wis., said Wednesday it has expanded the capabilities of its United Wealth Platform, which advisors can use to help them counsel clients, manage trades, calculate performance and produce statements.

According to Fiserv, the platform now has options that allow users to customize and configure information and to display data graphically.  A new interface provides access to tax tools, account details, and trading information.

The system also consolidates information for varied investment strategies, including exchange traded funds, managed accounts, mutual funds and separately managed accounts, according to the company.  The company says the feature enables advisors to view all investment strategies their firm maintains and eases their ability to select the ones most suitable for clients.

"We believe the demand by investors for professional financial advice will continue to grow, with greater demand for the rep as portfolio manager," Bob Fedele, senior product manager of investment services at Fiserv, said in a news release.  "The enhancements announced today are designed to increase the effectiveness and efficiency of those advisors."

The platform encompasses financial firms' advice management, trading and reporting functions, according to Fiserv, which says firms can install the platform company-wide or within business units.

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