Huntington Asset Advisors, a subsidiary of The Huntington National Bank, has launched a new ETF that advisors might consider pitching their more eco-minded clients. The new actively managed ETF invests in companies that demonstrate environmental stewardship and provide products and services that advance green practices, the firm announced Tuesday.

The new Huntington EcoLogical Strategy ETF is the first of two funds the firm plans to introduce as part of Huntington Strategy Shares, its first family of ETFs. “ETFs have gained a growing share of the market for investment products in which Huntington participates, and we want to grow with that market, particularly the actively managed ETF segment that is just starting to gain traction,” Cynthia Kincaid, business segment communications manager at Huntington National Bank, said in an e-mail message.

The new ETF, which trades on NYSE Arca under the symbol HECO, focuses on environmentally-conscious companies and products that are “positioned to take advantage of continuing changes in laws, consumer behavior and business investments,” Huntington said in a statement. Its goal is capital appreciation.

Unlike many green funds that target clean tech or alternative energy, the new ETF will focus on a broader universe of companies that clear the goal of making money, Randy Bateman, Huntington’s chief investment officer and president of Huntington Asset Advisors, said in a telephone interview. Investors aren’t “going to see any solar panels, wind turbines or electric cars” – or any other business that relies on government subsidies – in the new fund, he noted.

The fund’s top holding is Hain Celestial Group, a manufacturer and distributor of natural and organic food, beverages and personal care and cleaning products in North America and Europe. Other top holdings include Whole Foods Market, EBAY and BorgWarner, an auto supplier.

Huntington National Bank is a subsidiary of Huntington Bancshares Incorporated, a $56 billion regional bank holding company headquartered in Columbus, Ohio.

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