PrimeVest Financial, one of the big third-party marketers in the bank channel, launched a website designed to help banks and credit unions staff up their advisory programs. It also will help individual advisors search for new career opportunities across the country.

The new site is the latest addition to PrimeVest’s group of recruiting tools, which includes customized prospect lists from national databases and access to recruiting firms.

The company said the service will be free and will allow financial institutions to speak directly to interested candidates. The online tool is categorized by state and where there are no openings (there are fewer than 35 so far), users can sign up to be notified of future listings. “We’re helping financial institutions find every advantage,” said Catherine Bonneau, president and CEO of PrimeVest, in a press release. “Our proprietary research helps them determine their optimal staffing levels, and we offer substantial resources aimed at helping them reach those levels.”

PrimeVest, one of three broker-dealer subsidiaries under Cetera Financial, offers services to about 600 financial institutions in the U.S. The other two broker-dealers are Financial Network Investment Corp. and Multi-Financial Securities Corp. Cetera announced plans this week to acquire a fourth, Genworth Financial Investment Services.

Lee Conrad writes for Bank Investment Consultant.




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