Since our annual Top 50 Bank Advisors has been well received over the years, we are offering more online coverage this year than ever before.

On the preceding page, you'll find a list of our honorable mentions, the 10 advisors who just missed the cut-off point for the Top 50. They ranked 51 through 60 in our analysis, but with just a bit of serendipity at any point in the past 12 months they easily could have been on the main list.

On our website,, we've expanded this. You'll find even more bank advisors. We list Nos. 51 through 100 in the form of a slideshow.

We also will have articles on fee-business, which is one category we increased in importance this year to determine the final ranking. Find out the secrets of those advisors who scored especially well in that category.

Having said that, we're not naïve enough to think everyone loves our list. As we have in the past, we'd like to address some of the inevitable criticism coming our way. We'll offer a few of the charges that we expect (using history as a guide) and give you our responses.

First, this list is subjective in the formulas and weightings that are used.

We agree. But we used standard measures (assets, production, fee business and so on). Plus, the way we ranked the categories provided a maximum that one variable could contribute to the overall scores. Overall, we feel this is a well-rounded analysis.

Another objection: An advisor could have $1 billion in AUM and still be marginalized in this accounting.

We disagree. Those categories where size counts (AUM and production) are indeed used in our analysis. In fact, we increased those weightings slightly from last year. We simply also account for other factors, such as the increases from last year and the amount of fee business. Which, we would argue, are primary considerations.

In addition, this list does not take into account the full value of an advisor.

True, it does not. As mentioned in the Editor's Letter, the full value of an advisor starts with the quality of your client relationships. This list is purely numbers-driven and does not capture that aspect of your job. But statistics also count, so this is our annual reckoning of the top advisors in the channel.

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