Wells Fargo & Co., the largest U.S. home lender, said Anne Doss will head its personal and small- business insurance division starting in January as the bank builds its unit that helps clients buy policies and manage risk.

Doss succeeds Neal Aton, 55, who will remain at the bank’s insurance division to lead key initiatives, according to a statement today from the San Francisco-based company. Doss, 55, has been heading the national practices and special risk group at the insurance operation.

Wells Fargo is seeking to expand its insurance brokerage business, the fifth-largest in the world, using relationships it has with retail and business customers in banking. The personal and small-business group helps arrange auto, home, renters, life and property-liability policies.

Doss will “partner more closely with the company’s business and retail banking groups to provide our customers with improved access to the insurance products they need,” Laura Schupbach, head of Wells Fargo Insurance, said in the statement.

Doss was previously president of insurance services at Wachovia Corp., the lender that Wells Fargo agreed in 2008 to buy during the credit crisis.

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