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10 Banks, 10 Branch Strategies
Branches are vital to attracting new customers and cross-selling to existing ones, but they're also expensive. Some banks, like Washington Federal (WAFD) and U.S. Bancorp (USB), continue to add branches. But most institutions are focused on pruning their networks to cut costs. Here's a sampling of how banks are adjusting branch networks to suit changing strategies. -- American Banker Editorial Staff



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