In the upcoming issue of Bank Investment Consultant, we have a story from regular contributor Todd Colbeck about forming strong relationships with the trust officers at your banks. Colbeck draws from the lessons of Robert Cialdini's book Influence: The Psychology of Persuasion
and adds his own tips on how to apply those lessons to the bank channel. Check out the article
online or in print to get all the details, but in the meantime here's a sneak peek at the highlights.