5 Tips for Building Customer Loyalty
It’s an advisor’s dream: Having customers as devoted and loyal as the adoring fans at a Lady Gaga concert. The customers would follow the advisor from bank to bank or even to a different channel in the same way that rock star groupies follow their favorite performers. Building that kind of loyalty, of course, isn’t easy. It takes time and perseverance. Rick Rummage, founder and CEO of the career-consulting firm The Rummage Group, has five tips for advisors who want to build a strong following among their customers. Here’s how they can achieve the advisor equivalent of rock star status.
Tip 1: Give Outstanding Customer Service
Give every client your cell phone number and always answer your phone if available. If unavailable, call back very quickly, even if you have had bad news. Inaccessibility is the biggest gripe clients have with their advisors, says Rummage.