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5 Tips for Building Relationships with 401(k) Participants
Experts estimate that about half of all advisors work with 401(k) and other defined contribution plan sponsors in some capacity, including educating plan participants and providing them with investment support.

During retirement plan participant meetings, which are held at least once or twice a year, financial advisors have an excellent opportunity to boost their assets under management, according to Charlie Epstein, founder of The 401(k) Coach Program. “The conclusion of enrollment meetings is an ideal time to schedule one-on-one meetings with the plan sponsor’s employees,” he says.

Epstein acknowledges that initial meetings can be difficult as participants may not want to reveal too much about themselves. However, there are ways to put clients at ease. Here are five tips to help financial advisors make optimal use of their time during their first sit-downs with retirement plan participants.


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